Natalie Mortimer
Journalist | Copywriter | Communications
Women in advertising - how far are we down equality street_ _ The Drum
Green.i.am: How will.i.am is on a mission to make sustainable brand Ekocycle profitable
As the brand collaboration between will.i.am and Coca-Cola, Ekocycle, launches in the UK The Drum’s Natalie Mortimer catches up with the singer about making waste cool.
Will.i.am likes solving problems. By his own admission his mind “works by pattern matching”. And it was via this diagnostic method of thinking that he dreamt up Ekocycle, an eco-friendly brand that creates products from recycled plastic bottles, after gazing at the aftermath of a Black Eyed Peas concert six years ago.
Originall
Will.i.am likes solving problems. By his own admission his mind “works by pattern matching”. And it was via this diagnostic method of thinking that he dreamt up Ekocycle, an eco-friendly brand that creates products from recycled plastic bottles, after gazing at the aftermath of a Black Eyed Peas concert six years ago.
Originall
Australia’s biggest marketing challenge: reviving its international image | Marketing
White sandy beaches, abundant native wildlife and lush rolling vineyards are images synonymous with Australia, which have long been spruiked by the country’s tourism industry. But in recent months, an altogether different image of Australia has been blasted out by the world’s media. Harrowing pictures of burned koalas, destroyed communities and smoke-filled cities are filling newspapers and TV screens in the wake of the months-long bushfire crisis ravaging the country.
So far, 28 people have be
So far, 28 people have be
Shimmy Ahmed: how an obsession with music led to a passion for fashion
Like many teenagers Shimmy Ahmed couldn’t get enough of listening to music. Growing up in the commuter town of Maidenhead, she’d spend hours listening to RnB and Hip Hop.
But unlike many teenagers, Ahmed first entered the industry at the tender age of 15, working at KISS FM in London as a broadcast assistant on shows such as David Rodigan’s Drive Time and Steve Jackson’s Morning Glory. It was here that her love of fashion was born.
“What I found really interesting was that each genre of music
But unlike many teenagers, Ahmed first entered the industry at the tender age of 15, working at KISS FM in London as a broadcast assistant on shows such as David Rodigan’s Drive Time and Steve Jackson’s Morning Glory. It was here that her love of fashion was born.
“What I found really interesting was that each genre of music
Syrian architect Marwa Al-Sabouni on architecture’s role in preserving peace
As bombs rained down on architect Marwa Al-Sabouni’s home city of Homs, Syria, she made the difficult decision of staying in the city throughout the civil war. ADR chats to Al-Sabouni about how she believes the architecture in Homs helped facilitate conflict and the role architecture can now play in creating peace and identity.
When the Syrian civil war broke in 2011, Homs, the city where Al-Sabouni was born and grew up, saw some of the most ferocious fighting. Sixty percent of buildings were d
When the Syrian civil war broke in 2011, Homs, the city where Al-Sabouni was born and grew up, saw some of the most ferocious fighting. Sixty percent of buildings were d
Peel Street apartments: designing with regard for context
Designed by DKO, this boutique-sized apartment block in Melbourne’s Collingwood has a unique aesthetic that both complements and contributes to its setting.
There are few suburbs in Melbourne that have arguably as strong of a personality or local street culture as Collingwood and it was with this in mind that DKO approached the design of Milieu’s Peel Street apartments. With 36 apartments and a ground floor bistro, the building sympathetically responds to the site’s context, a design aesthetic
There are few suburbs in Melbourne that have arguably as strong of a personality or local street culture as Collingwood and it was with this in mind that DKO approached the design of Milieu’s Peel Street apartments. With 36 apartments and a ground floor bistro, the building sympathetically responds to the site’s context, a design aesthetic
Is the open building movement a solution to Australia’s urban challenges?
A growing and ageing population, inadequate infrastructure, unaffordable housing and the challenges created by outward urban growth are all issues that Australians living in urban areas are facing.
According to the Sydney Morning Herald, New South Wales and Victoria are “sitting on a glut” of 100,000 underused houses, with more than 2000 six-bedroom homes across Sydney and Melbourne occupied by just one person.
As we sit on the fringes of a housing crisis in Australia, there’s one movement hap
According to the Sydney Morning Herald, New South Wales and Victoria are “sitting on a glut” of 100,000 underused houses, with more than 2000 six-bedroom homes across Sydney and Melbourne occupied by just one person.
As we sit on the fringes of a housing crisis in Australia, there’s one movement hap
Blak Design Matters: Jefa Greenaway on moving away from Indigenous design stereotypes
What springs to mind when you think of Aboriginal art? The answer, commonly, will be dot paintings. While dot paintings have grown to be synonymous with indigenous art, their history spans just 40 years when they emerged out of the remote Northern Territory community of Papunya in the early 1970s.
Compare that to the fact that the aboriginal culture is the oldest continuous culture in the world (dating back around 40,000 years) it’s no surprise that Indigenous Australian creatives are keen to s
Compare that to the fact that the aboriginal culture is the oldest continuous culture in the world (dating back around 40,000 years) it’s no surprise that Indigenous Australian creatives are keen to s
Okay, Google… How Will Voice Search Impact Content Marketing?
In this guest column, Dan King (pictured below), managing director of content marketing agency Edge, ponders how Siri, Alexa, Cortana and the likes are going to change marketing as we know it…
As digital AI assistants change the way we search, how can brands make sure their voice is heard?
Google, Siri, Alexa, Cortana: the rise of smart homes and virtual assistants means the way we search for (and interact with) content is changing. By 2020, comScore predicts that 50 per cent of all searches w
As digital AI assistants change the way we search, how can brands make sure their voice is heard?
Google, Siri, Alexa, Cortana: the rise of smart homes and virtual assistants means the way we search for (and interact with) content is changing. By 2020, comScore predicts that 50 per cent of all searches w
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